Sep 21, 2026

2025-2026 Catalog

2025-2026 Catalog [ARCHIVED CATALOG] This Catalog is Archived - Use the drop down to select the most recent Catalog.

BUS 220 - Principles of Marketing

Credits: 3

Lecture: 3

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered.