Aug 13, 2025

2024-2025 Catalog

2024-2025 Catalog [ARCHIVED CATALOG] This Catalog is Archived - Use the drop down to select the most recent Catalog.

BUS 320 - Marketing and Communications Management

Credits: 3

Lecture: 3

Market planning, execution, and assessment. Emphasizes decision and communication skills related to market opportunity analyses and marketing program development as a core business function including building brand equity, developing effective communication, advertising management, and creating effective sales promotions.

Prerequisite: BUS 203 and admission to a Bachelor of Applied Management degree program.